SEO is the method of changing the top rank of a webpage or website in the search results of a Download Seo Interview questions PDF. 13 Interview Questions and their Answers to get you a SEO Job. 1. What do you know about Google's algorithm updates? Answer: In order to make the. If you are looking for SEO Interview Questions for Freshers and Experienced , then you are at right place. Here Mindmajix sharing a list of 25 real-time.
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Find out here effective SEO interview questions and answers made exclusively for experienced SEO professionals and freshers!. Search engine optimization or SEO is a process of keep changing the position Top 45 SEO Interview Questions & Answers . Download PDF. What are the SEO Interview Questions they are going to probably ask you? We have come up with a list of SEO Job Interview Questions and Answers that you.
In simple words, pogo-sticking has to do with search engine traffic, while bounce rate is tied to all traffic sources including search. Rajesh Khanna. There are many ways of checking the rankings with respect to keywords. Nurulhuda Mohammad. Good job and keep it up Reply. Ask any SEO expert about it, and they will try to educate you with its tough technicalities! Salman Saleem.
Anchor text denotes to a visible hyperlinked text that can be clicked through.
Such hyperlinked texts link to different documents or locations available on the web. These texts are often underlined and blue in color, but different colors might be given with the changes in the HTML code.
Anchor text helps users to connect to diverse data that are relevant to the source page or content. Anchor texts can be of different types such as keyword rich anchor, generic anchors, branded anchors, image anchors etc. Google Bots cannot process images on the web.
Therefore, it makes use of the alt attributes to understand what an image is all about. The Image Alt text is generally considered as an alternate text for an image, which provides a textual alternative to the web crawlers to index the web page bearing the image.
Google Search Console provides free web services to the web masters by enabling them to monitor and sustain the online presence of their specific websites.
Google Search Console helps the business owners, SEO experts , site administrators and web developers to see the crawl errors, crawl stats, backlinks and malware with a click of a button. When a web address has been changed permanently, it is best to use redirects which will redirect all the users to the new web address.
With this redirect, the search engine passes all the values associated with the old website to the new website. Moreover, redirect also pushes all the link juice to the new web address that keeps the ranking of the website unaffected. Launched in by Google, Google Analytics is one of the most empowering analytical tool in SEO, which helps the web masters to track and monitor the traffic on their websites.
It is a freemium web service, which means that it provides certain basic services free of charge while the premium services demand investment. Google PageRank was a calculative software which determined the relevancy of one web page based on the number of quality backlinks it contains.
The job of PageRank is to interpret both the page content and find relevancy. The higher is the relevancy level, greater importance is ascribed to a certain page by Google which positively affects the organic result of that web page.
Considered to be one of the most influential SEO factors, domain authority is a key performance metric developed by Moz, which rates any website on a scale. The greater your DA, the more likely your website to have strong traffic and high ranking in Google. This metric effectively predicts the search ranking of any website in future, based on the strength of the domain authority.
Domain authority is evaluated to check the credibility of any website. Lots of high quality and relevant backlinks help to increase Domain Authority. Search engine submission refers to a specific activity of the web masters in which a website is directly submitted to the search engine so that its online recognition and visibility is increased.
In other words, it is one way of informing the search engines about the existence of any website, which is then indexed by the search engines and reflected on the SERP page. This is also performed by the web developers and the SEO experts so that the search engines reflect the most recent content of the website.
The majority of search engines nowadays Google, Bing and Yahoo crawl and index pages by following links. Directory submission in SEO relates to the listing of any web address or site with the relevant details over various web directories under a specific category. Directory submission performs the same function as phone directory and increases the popularity of websites with greater online exposure.
Directory submission can be both free of cost and paid. Over the last few years, directories have changed — they are no longer good for getting thousands of links to your site so you can game Google. Today, directories are valuable when used carefully. Article submission, which involves the presentation of articles to online article directories like EzineArticles, GoArticles, ArticleTrader etc.
Press release submission involves writing press releases and submitting them to effective and popular PR sites for building incoming links to any specific website. Online press-releases remain in the database forever, which means that they could be used anytime by anyone in need. It also enhances the online visibility of websites in the future.
A classified ad is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses, although display advertising is more widespread. Forum posting is the act of engaging, interacting, and writing on a forum thread by leaving a simple response to the thread or to a particular post by a user on the same thread.
Posting on popular forums is a powerful method of engaging and interacting with new users, while driving prospective clients to your website or business. A business directory is a website or printed listing of information which lists all businesses within some category.
Businesses can be categorized by business, location, activity, or size. Users can save these links to the web pages that they like or want to share, using a social bookmarking site to store these links. These bookmarks are usually public, and can be viewed by other members of the site where they are stored. RSS feeds enable publishers to syndicate data automatically.
RSS feeds also benefit users who want to receive timely updates from their favorite websites or to aggregate data from many sites. Guest posting blogs allow to show author bio writer at the top or bottom of an guest post.
Blogs are the most popular platform for guest posting. This is a great way to build an online reputation, backlinks and for a company to get much needed recognition. Blog commenting is a popular online marketing strategy of leaving thoughtful comments on a blog post, where an individual or a business should be able to gain online presence.
Google algorithm is a set of commands written for the purpose of feeding back with search results relevant to the queries made. Google Panda was created to target sites that publish low quality content and penalize them if possible. Google launched the Penguin Update in April to better identify and regulate websites that were considered spammy or overly-optimized.
The Penguin targeted sites that manifested keyword stuffing as well as those that practiced black-hat SEO. On the other hand, this algorithm rewarded the sites that used white-hat SEO and that were of high quality in a generic sense. Google Hummingbird is a search algorithm used by Google from August 30, It was designed to embody the special characteristics of speed and precision.
One of the significant advantages of Hummingbird is that Google was able to refresh not just their index but their search engine as well. However, they also retained important elements such as the search algorithms they previously created. The main effect of this update is to give priority to the web sites that display well on smartphones and other mobile devices. It prevents eavesdroppers from seeing information that visitors send or receive over the Internet.
Because, Google is giving secure sites a ranking boost slight. It aimed to increase the ranking of local listing in a search which also affects the search results shown in Google Maps along with the regular Google search results. It can be an unfortunate malfunction of an algorithm update or an intentional penalization for various black-hat SEO techniques. Google Sitelinks are the sub-listings that will sometimes show under the first listing on the first page of Google search results.
These are hyperlinks to website sub-pages that appear under specific Google listings to help users navigate the site. These are automatically added by Google using its algorithms. Page content, Site structure, Internal links and user behavior may be responsible for these. Google Knowledge Graph ensures a visually appealing and intuitive graphical presentation of information related to queries.
It organizes data for presentation around what it calls entities, which include individuals, places, organizations, sports teams, works of art, movies, etc.
Google My Business is a free and easy-to-use tool for businesses, brands, artists, and organizations to manage their online presence across Google, including Search and Maps.
By verifying and editing your business information, you can both help customers find you and tell them the story of your business. An SEO Audit is a health check for your website which involves looking at the technical infrastructure of your website to optimize Search Engine visibility, usability and conversion. You can identify problematic areas that need improvement to create an action plan while a good SEO audit keeps your website up-to-date with the latest developments in search marketing.
AMP or Accelerated Mobile Pages is an open-source coding standard for publishers to be able to load their sites quickly on mobile since mobile responsiveness could be unimpressive and slow compared to the desktop resources which are heavy and plenty.
Cloaking is a technique used to deliver the content on a Web page to a search engine in a way that is different to what the user was looking for. Keyword density is the percentage of times a keyword or phrase appears on a web page. Keyword density can be used as a for determining whether a web page is relevant to a specified keyword or keyword phrase.
The percentage is always in comparison to the total number of words on the webpage. Keyword frequency is the number of times a keyword or phrase appears on a single Web page. Google Sandbox is a filter placed on new websites as a result of which, a site does not receive good rankings for its most important keywords or phrases. Even with good content, a site is may still significantly affected by the Sandbox effect.
A site is sandboxed when it is new and does not rank for the keyword phrases that are not incredibly competitive in Google. So, you may ask Google to remove certain URLs or domains as a ranking factor in the indexing of your site by creating a.
You can use Google Fetch to see whether Googlebot can access a page on your site, how it renders the page, and whether any page resources are blocked to Googlebot. The results fluctuate widely within a 3 to 5 days period. Googlebot revisits every website, figures out how many sites link to it, and how many it links out to, and how valuable these links are. Rich answers come in many forms which can be recipes, sports scores, stock graphs, calculators, sliders, text-based answers, numbered step by-step directions, maps, and much more.
It is the use of aggressive SEO strategies, techniques and tactics that focus only on the search engines and usually do not obey search engines guidelines. Link Farming. Keyword Stuffing. A competitive analysis is a critical part of your company marketing plan. This analysis in marketing and strategic management is an assessment of the strengths and weaknesses of the current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.
Contextual backlinks are links to external websites that are placed within the main or primary content of a web page. Contextual backlinks are much more powerful than any other backlinks. Also, this type of backlinks are very hard to get.
Duplicate content, as the name suggests, generally refers to the substantial parts of content within or across domains that are either identical or appreciably similar. The click through rate is measured by dividing the number of times a link appears on a search engine results page by the number of times it is actually clicked on by a visitor. Bounce rate is the number of visitors which a site receives only for them to leave the site after viewing only one page. Pogo-sticking is defined as going back and forth from a search engine results page SERP to an individual search result destination site.
The reason why is very obvious: Bounce rate: Pogo sticking: Pogo sticking occurs when a user performs a search, clicks on a result, very quickly clicks back to the search result page, and clicks on a different result. This type of behavior is a direct result of immediate dissatisfaction in the search result. This always has a negative aspect to it. In simple words, pogo-sticking has to do with search engine traffic, while bounce rate is tied to all traffic sources including search.
The rank is calculated using a combination of the estimated average daily unique visitors to the site and the estimated number of page views on the site over the past 3 months. The site with the highest combination of unique visitors and page views is ranked as 1. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. The goal is to make sure that users can review online campaigns by tracking page quality and conversions essentially to improve lead generation on their websites.
According to Google: Goals measure how well your site or app fulfills your target objectives. A goal represents a completed activity, called a conversion, that contributes to the success of your business.
A funnel is useful when you are looking to track the pages your visitors land on as well as the path that visitors use to land into the page.
Funnels will restrict the amount of completed goals to only those who follow through the entire pathway. For example, when someone clicks on a hyperlink to go to a new page on a different website, Google Analytics tracks the click as a referral visit to the second site. Google Trends is a public web facility of Google Inc. The Google Trends tool uses real-time search data to help you gauge consumer search behaviors over time. Content marketing is an approach focused on creating and distributing valuable and meaningful content to attract and retain a fixed audience and, ultimately, to drive profitable customer actions.
Launched by Google on 26th October , RankBrain accounts for an Artificial Intelligence AI system which provides aid to Google to process its search queries through algorithm-learning program. The uniqueness of this machine-learning technology lies in its effective management of search queries that are new to the Google search engine. By converting the search language into vectors mathematical codes , this AI system can conjecture what the users are trying to convey by exploring already recorded search phrases of similar meaning and filter search results accordingly without any manual help.
Please remember that there are other SEO questions as well. However, we have brought to you most useful and common SEO questions and answers that would help you to face any interview with confidence! I also want this in pdf format mail me at: I have got many more answer which are very useful for me. Thanks for your sharing.
Thank you so much for sharing. I got answer to most of my questions and also learned new SEO related keywords. Sathish, we have tried to post the article with lots of screen shots and images, so that each and every SEO lover can easily understand the topic.
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Thank you and one request please we want question and answer related to google adwords. Very informative interview based questions in SEO. Really very much appreciable, taken time and covered almost whole of SEO Questions which might be asked in interview. Thanks for updating. Also cover other mediums interview question. All Posts Popular Posts. SEO has been the ultimate buzzword in the digital media for quite a long time. The functionality of SEO is quite difficult to interpret, yet so unique!
It means you can have lucrative career in SEO if you know how to make it work! Ask any corporation about it, and after a few hours, you will find yourself completely baffled! I have enlisted here useful SEO interview questions asked by top employers. So, you do not need to go around compiling information about SEO before your interview.
Keep digging! What is a Search Engine? Name of a few search engines. Who are the Founders of Google? In which year was Google founded? Google was founded on 4th September, What is World Wide Web? What is a Domain? For example, in www. What is domain extension? What is a website?
What is a Web server? What is Web Hosting? What is Crawling?
What is Indexing? What is SERP? What is organic result? What are paid results? What is the definition of keyword? What is long tail keyword? Also, long tail keywords are easy to rank compare to single word keyword. What are LSI keywords?
How to find LSI keywords? What are Heading tags? What is Canonical URL? For example, most people would consider these the same urls: What is Page Title? What is the definition of URL? So try to make your URLs short and simple. And always include your target keyword in your URL. What are meta descriptions? What are backlinks? What is a Do-Follow link?
What is a No-Follow link? No-follow link attributes are structured in the following manner: What is internal linking? What are incoming links? What is an outgoing link? Why are backlinks important in SEO? What are the most important Google ranking factors? According to Andrey Lipattsev, the Search Quality Senior Strategist at Google, the top 3 ranking factors affecting the search engine algorithm of Google are: What is robots. Googlebot Disallow: How can I see what pages are indexed in Google?
For example: What are doorway pages? What are errors? What is anchor text? What is Image Alt Text? What is Redirect? What is Google Analytics? What is Google PageRank? What is Domain Authority? What is Search Engine Submission? Is search engine submission necessary? The simple answer is: What is Directory Submission? What is Article submission? What is Press Release submission? What are Classified ads? What is Forum Posting?
FileZilla Forums, WebmasterWorld… What is a Business directory? Business may be compiled either manually or through an automated online search software.
What is Social Bookmarking? What is Social Networking? What is RSS Feed? What is Guest posting? Following is an example of guest posting Author bio: What is Blog commenting? What is Google Algorithm? Google uses numerous other criteria that change periodically to deliver more relevant results. What is Google Panda? What is Google Penguin? What is Mobilegeddon? What is Google Pigeon Update?
What is Google Penalty? Spiders, robot and crawler, they are all same and referred by different names. The process of finding out new keywords from the root keyword from the search query is referred as keywords stemming. Adding a prefix, suffix, or pluralization can be used to create the new keyword.
Cloaking is a deceptive way of optimizing your website for search. In this technique, a different content will be show to the search engine crwaler than what is presented to the end users. Though google now places a pizel limit. Google sandbox is an imaginary area where new websites and their search rating are put on hold until they prove worthy for ranking.
In other words, it checks the standard of the website. In order to get a high ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories. One method that is acceptable by search engine guidelines is known as White Hat SEO, while the other method which is not acceptable by search engine guidelines is known as Black Hat SEO.
Nofollow links do not pass Link juice and have no impact on Google Ranking Algorithm. Dofollow link passes link juice and has an impact on Google Ranking Algorithm. Page rank is calculated on the basis of quality inbound links from other website or webpages to our webpage or a website. SERP Search Engine Result page is the placement of the website or web-pages which is returned by the search engine after a search query or attribute.
Title tags are very essential in SEO, as it tells about the contents on that web page. Through title tags only the search engine will tell the user, what is there in the page.
Both are necessary, creating quality content is equally important to building backlinks. Although, building backlinks are useful in building authority to a site and for ranking as well, quality content is the first element that is considered to be more responsible for ranking. While SEO is optimizing the site to increase the organic ranking of a site.
This technique is established to obtain the data by relating the word to its closest counterparts or to its similar context. To check whether your SEO campaign is working or not, the first approach is to check the websites statistics, which tells you about the origin of traffic.
The other way of checking is to make a search based on the relevant keywords and key phrases and look for the search result. The number of search result will tell you whether your SEO campaign is working or not. Competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results.
In CPC, if the user clicks on the advert, only then the advertiser will be charged. It is a method by which the user is redirected to new page url to old page url.
It is a permanent redirect and it is also useful in directing link juice to new url from old url. Webmaster tool is a service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR etc.
From SEO point of view, keyword density will definitely help to stand out your content from others. It is through this file, it gives instruction to search engine crawlers about indexing and caching of a webpage, file of a website or directory, domain. The first step would be to update the previous site with a permanent redirect to new page for all the pages.
After that, I will remove the previous content from search engine in order to avoid duplicate content issues. Panda is to improve the search in Google. The latest version has focused on quality content, proper design, proper speed, proper use of images and many more. Penguin is the code name for Google algorithm. Its main target is to decrease the ranking of that website that are violating the Google Webmaster guidelines.
These guidelines are violated by using black hat techniques like cloaking and stuffing. Through Backlink Quality Checker you can know who links to your website.
To prevent someone from building or re-directing a low-quality links to your site, you can use tools like,.
On regular intervals. You can either request the webmaster to remove the bad link or disavow them. Backlink tools runs a series of tests to tell you how many backlinks are pointing to the weblink you entered.
A link audit may be tedious and complicated process. If you have just started on building links you can do audit quite often. But a complete link audit should be done approximately once a year. Search engines consider Frames as completely different pages and may have a negative impact on SEO. If your website is banned by the search engines for black hat practices, you can apply for re-inclusion after correcting your wrong doings.
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If I can put two are more Google analytics code in one website..